SEED-homethumbnail.jpg

Seed

SEED-067.jpg

SEED: The Untold Story

A campaign shoot for the film poster as well as other promotional materials use to market the documentary called SEED: The Untold Story. The documentary follows passionate seed keepers and in the last century, 94% of our seed varieties have disappeared. As biotech chemical companies control the majority of our seeds they have also altered the purity of food products. SEED dissects deep into the hidden fabric and the people that meticulously curate its diversity, in an era of climate uncertainty and immense corporate power. The poster got featured to be on the cover of PDN magazine. As a solution we wanted to create a photographic style where we composed all the fruits as if it was a displayed in an advertisement for fresh produce with the altered hyper-pigmented artificial color of the seeds in bright blue.

We brainstormed concepts first through rough sketches of still life compositions and the color palette to be bright and colorful. We worked with a photographer to source the final palette backdrops, lighting, composition, and props. The food stylist worked with the variety of different props and fruits used in the shoot.

Role: Designer and Art Director
Photographer: Julia Stotz
Food Stylist: Caroline K. Hwang

SEED_body_2.jpg