A packaging system and identity for a food truck brand. The name Carni is split between the words Carnivore and Carnivale where it plays between the themes of the dysfunctional circus and the meat butcher.
Branding for Rasoi (in collaboration with AIGA SF + La Cocina). Rasoi’s vision of becoming one of the Bay Area’s ultimate Western Indian food choices through the use of a cohesive, appealing, and exciting identity. The identity communicates the feeling of an authentic Indian kitchen while being guided by the combination of rich colors and textures found in the spices and ingredients used.
Designers: Laurent Nguyen Andrew Yee
Art Director: Julio Martinez
Catherine Zask Poster
This is an interpretation of Catherine Zask's work process. Zask's style leans towards the radical representation of typography. I wanted to break the anatomy of her name down to the bare bones and still find a way to retain legibility in the background.
New York Times Redesign
It's a redesign of the New York Times. The goal was to provide a more efficient and simpler user experience. Users can access content more easily and quickly. The menu is on the header and the categories are expandable on the left. Users have the option to set their favorite filter or category they want to read. The look and feel is meant to display the New York Times photography and news content.
The identity system is used for a trade show selling dehydrated and dried up seafood. The concept of the mark was used to imply an old chinese wooden window frame and a metaphor for a fishing net. The name ‘Gon Hoi’ translates to dry sea.
The Earth's Story
A story revealing the supposed facts about the flat earth. An experimental book cover design employing the explanations about the flat earth without the complicated scientific data. How the orbit of the earth rotates like a spinning vinyl record, how life on flat earth ends when the Antarctica glaciers breaks off of the edges, and how our magnetic poles pulls us back to the center of the earth so ships don't fall off the edge.
Let's turn up the heat! These are playful illustrations for a Romance Party Invite. The goal was to compose some concept pieces celebrating fun sexy times.
Client: Margo and Me Agency: John McNeil Studio
Independent Lens | A Ballerina's Tale
A Ballerina’s Tale documents Misty Copeland a ballerina who breaks ground as the first African American principal dancer in ballet. This documentary puts emphasis on the lack of women of color and on how thin bodies impacts the health of ballet dancers.
SEED: The Untold Story
SEED dissects deep into the hidden fabric and the people that meticulously curate its diversity, in an era of climate uncertainty and immense corporate power.
Destiny Arts Center
An organization located in Oakland that works with the youth through movement and dance to combat against preventable violence. They needed a new cover design for their executive annual book that expressed the energy, the personality, and the identity of these youths.
California State Regional Parks
Identity system for California State Regional Parks. The mark is an interpretation of how organic and inorganic structure coexists in park preservation systems.
A conceptual poster that conveys how the sweet flavors of the artichoke represses the other taste receptors from the tongue.